Utilization of Instagram Social Media in Health Promotion Activities at Hasan Sadikin Hospital Bandung

  • Yustikasari Yustikasari Universitas Padjadjaran
  • Renata Anisa Universitas Padjadjaran
  • Retasari Dewi Universitas Padjadjaran
  • Fajriani Ananda Universitas Riau
Keywords: Utilization of Social Media, Instagram, Hospital Health Promotion


Hospitals must carry out Hospital Health Promotion. By using social media, hospitals can convey various health information to patients, patient's families, and society. This study aimed to determine the use of Instagram social media in the Health Promotion installation at Hasan Sadikin Hospital, Bandung. Data collection techniques used are interviews, observation and documentation studies. The method in this research is descriptive qualitative. The study results: first, the Health Promotion Installation of Hasan Sadikin Hospital Bandung has used Instagram social media well to convey health information. Second, the health promotion content presented on social media accounts is divided into 4 (four): announcement, health promotion, event, and health day commemoration. The conclusion of the research is Health Promotion at Hasan Sadikin Hospital has made content management well, but what can be improved is the objective, message, and timeline of posting frequency.


[1] Permenkes Number 44 of 2018 concerning the Implementation of Hospital Health Promotion, 2018.
[2] S. Wahyuni and G. Arisani, "The Role of Social Media as a Health Promotion Effort," 2021.
[3] T. and Y. Jasmine, "Editor In Chef/Executor," J. Inov. Researcher. , vol. 1, no. 11, p. 2229–2310, 2021.
[4] RV Insani and JH Nurdan, "Analysis of the Use of Social Media in Hospital Marketing Strategies," Nusant. J. Science. Sauce. , vol. 9, no. 1, pp. 302–308, 2022.
[5] RP Lim, D. Purnomo, and DK Sari, "The Influence of Instagram Users on Instagramxiety Mental Health in Adolescents in Salatiga City," Komuniti J. Komun. and Technol. inf. , vol. 13, no. 1, pp. 47–66, 2021.
[6] FA Sari, NP Sari, and Nabila, "Health Promotion Breast Self Examination (BSE) Using Instagram in Non-Medical Students of Andalas University," Health Media. Mass. Indonesia. , vol. 15, no. 3, pp. 253–263, 2019.
[7] N. Anisah, M. Sartika, and H. Kurniawan, "Use of Social Media Instagram in Increasing Health Literacy in College Students," J. Peurawi Media Kaji. commun. Islam , vol. 4, no. 2, p. 94, 2021.
[8] A. Tri Wijayati, A. Drea, F. Kusumasari, and R. Selvia, " ARSI Journal/Volume 6 Number 3 130 Use of Social Media in Hospitals: A Systematic Review The Use Of Social Media in Hospitals: A Systematic Review," J. ARSI , vol. 6, no. 3, pp. 130–139, 2020.
[9] RSA Suteja, Umar, NSW Wibowo, and D. Ramadhiansyah, "USE OF INSTAGRAM @premature.indonesia AS A MEDIA FOR HEALTH PROMOTION AND PREMATURE PREVENTION," Timeline J. Communal Sciences. , vol. 5, no. 1, pp. 83–105, 2020.
[10] C. Devi, R. Bimatara, AF Lestari, and JDE Sari, "Implementation of Health Promotion (Pkrs) at Fatimah Banyuwangi Islamic Hospital," Ikesma , vol. 14, no. 2, p. 102, 2018.
[11] J. Raco, "Qualitative research methods: types, characteristics and advantages," 2018.
[12] TI Ramadhona, E. Budianti, and NSA Hermawan, "Analysis of Hospital Health Promotion Implementation," J. Ilm. STIKES Kendal , vol. 11, p. 889–896, 2021.
[13] F. Shafitri, F. Fajrini, S. Suherman, and ..., "Description of the Implementation System for Implementing Health Promotion Media at Muhammadiyah Hospital Taman Puring in 2019," J. Kaji. … , vols. 1, no. 004, pp. 185–200, 2021.
[14] L. Vionita and D. Prayoga, "Use of Social Media during the Covid-19 Pandemic in Health Promotion at Tangerang District Hospital," Health Media. Mass. Indonesia. , vol. 20, no. 2, pp. 126–133, 2021.
[15] Ayu Priana, VW Sutjipto, and NA Romli, "The Relationship between the Use of Social Media Instagram @riliv and Meeting Followers' Mental Health Information Needs," Cover. J. Strategy. commun. , vol. 12, no. 2, pp. 85–97, 2022.
[16] MA Suhada and RQ Ain, "Implementation of PKRS in Hospitals Based on Journal Reviews," Muhammadiyah Public Heal. J. , vol. 1, no. 2, pp. 155–17, 2021.
[17] R. Gayatri Setyabudi and M. Dewi, "Analysis of Health Promotion Strategies in the Context of Increasing Awareness of Healthy Living by the Regional Mental Hospital Dr. RM. Soedjarwadi Central Java Province," J. Komun. , vol. 12, no. 1, pp. 81–100, 2017.
[18] BT Husodo and PR Canti, "Media Exposure for Health Promotion with Infection Prevention Knowledge for Hospital Visitors," J. Ilm. commun. Meaning , vol. 6, no. 2, p. 173, 2018.
[19] DPSNSUEHK Salim, "pISSN:2355-7583 | eISSN:2549-4864 http://ejurnalmalahayati.ac.id/index.php/kesehatan," J. Medical Science. and health. , vol. 9, no. 2, pp. 837–843, 2022.
[20] K. Reproduction, R. Pkrr, DI Era, AN Sari, YA Samosir, and AA Pramono, "Youth Reproductive Health Education (Pkrr) in the Era of the Covid-19 Pandemic," no. January, pp. 25–26, 2021.
How to Cite
Yustikasari, Y., Anisa, R., Dewi, R., & Ananda, F. (2023). Utilization of Instagram Social Media in Health Promotion Activities at Hasan Sadikin Hospital Bandung. JPK : Jurnal Proteksi Kesehatan, 12(1), 78-90. https://doi.org/10.36929/jpk.v11i2.531